WHAT IS THE FEMALE BLIND SPOT?

Reese Witherspoon built Hello Sunshine because she couldn't find complex female characters on screen. Scientists only recently discovered potent stem cells in menstrual blood, because they'd never thought to look. The female blind spot is everywhere, and once you see it, you can't unsee it.

In a world where women make 85% of purchasing decisions, Lowndes challenges storytellers to tell new stories, asking us if we don't see, value and centre women's experience, how can we buildworlds and tell stories that truly connect to her?

TIARA LOWNDES

Tiara’s work centres women in stories, their desire, their conviction, their complexity, all of it. She started her career in film and television and has spent twenty years in advertising, awarded at Cannes, D&AD and more. Known for her powerful female centric work such as Berlei X Serena
Williams ‘Do it for yourself’, and Modibodi Embodied, she understands where brands lose women, and how to close that gap.

Through her cultural consultancy This is AnotherKind, she works with organisations who understand that authentically connecting with modern women isn't just good ethics, it's good business.Her debut novel Knucklebones was shortlisted for the Australian Fiction Prize, and she writes about women and culture on her Substack: Inside Thoughts.