Back by popular demand, Nose To Tail unpacks individual craft elements within world-class promos execution. This year, we're focusing on four unsung heroes of promos; These are the elements that can make or break a great spot but sometimes don't get the recognition they deserve.
We're bringing back our signature "show, don't tell" format with four industry leaders representing casting, voiceover, grading and specialist cinematography. Each will unpack real-world promos (their own, and their all-time faves) to reveal the way their stream of artistry can transform a great idea into those unforgettable on-screen moments.
Expect a rapid-fire visual breakdown covering everything from unexpected drone cinematography and cinematic colour grading to pitch-perfect voice-over direction and memorable celebrity casting.
With more than two decades of experience across audio advertising, production and creative studio development, Abby Dorrian has built a career at the intersection of ideas, craft and storytelling.
Her relationship with audio production began behind a microphone voicing for clients like, Foxtel, SBS, BritBox, BBC, ITV, ALDI, Lexus, British Airways, Sky, Optus, Amazon, the Australian Open, FIFA World Cup, Nova Entertainment, Spotify, Pepsi and several Australian government campaigns. She’s also the voice behind the sonic logo for streaming platform, BINGE.
Her work spans sonic branding, voice production, original composition, music supervision, sound design, film and animation giving her a deep understanding of the effectiveness of music and sound across different creative contexts and mediums. A voting member of the ARIA Awards Academy, Abby’s sonic branding experience also includes the Cannes Lions winning revival of McDonald’s iconic burger chant.
Ben is a Senior Creative at SBS with over 15+ years’ experience working in this wonderfully warped hobby we call a career. An avid cinephile, Ben mostly converses in film references and can often be found on his lunch break watching the original teaser trailer for Ridley Scott’s Alien on repeat. Like Quentin Tarantino, he has no shame whatsoever about begging, borrowing and stealing killer ideas from absolutely anywhere in order to produce memorable work that lodges itself in the audience’s collective subconscious.
Unlike Tarantino, he’s not a huge fan of feet.
Sam is a creative leader with 19 years in the industry and a lifelong obsession with television.
As Group Head of Design & Brand at Seven Network, Sam leads the creative vision behind some of Australia’s biggest television brands - spanning promotions, marketing, communications, program identities and sales content through Red Engine.
From big ideas to impossibly tight deadlines, Sam brings together design, animation, VFX and 3D to create brands that people remember.
Sam is also passionate about building inclusive creative teams and is a champion of Seven’s involvement in Media Pride, celebrating diversity across the Australian media landscape.
Jack is a cinematographer with over 10 years of experience working primarily in the commercial and music promo spaces.
His approach to cinematography is about the balance of skin and sinew - the beautiful and the visceral. He is a versatile advertising cinematographer whose unusual start as an international touring musician primed him perfectly for the waltz of art and pragmatism that film demands.
He has lensed projects of all shapes and sizes which have received ARIAs, Shots awards, ACS gold tripods and more. Some clients include Genesis Owusu, Amazon, Subaru, Revlon, NRLW (as well as their male counterparts), Westfield, Sydney Theatre Company, Subaru, Doritos, The Voice, Apex, Australia’s Got Talent, Tim-Tams, Opera Australia, Adidas, Matt Corby, Parkway Drive, Guy Sebastian and many more.
He also feels like a real knob after writing the above.
STEP 1
Download Registration Form
STEP 2
Fill in Registration Form. DO NOT leave anything blank.
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STEP 3:
Email Registration Form to vanessa@gema-asia.org
We will be in touch within 2 business days upon receiving your email.
