PROMOS: NOSE TO TAIL 2.0 - THE UNSUNG HEROES

Back by popular demand, Nose To Tail unpacks individual craft elements within world-class promos execution. This year, we're focusing on four unsung heroes of promos; These are the elements that can make or break a great spot but sometimes don't get the recognition they deserve.

We're bringing back our signature "show, don't tell" format with four industry leaders representing casting, voiceover, grading and specialist cinematography. Each will unpack real-world promos (their own, and their all-time faves) to reveal the way their stream of artistry can transform a great idea into those unforgettable on-screen moments.

Expect a rapid-fire visual breakdown covering everything from unexpected drone cinematography and cinematic colour grading to pitch-perfect voice-over direction and memorable celebrity casting.