Disruption, emerging jobs, emotional intelligence… yeah, none of that’s on the agenda.
‍
This session isn’t about vague trends, distant futures, or AI buzzwords designed to keep you relevant in the boardroom - it’s about what happens when marketers actually embrace creativity and the tech.
‍
Drawing on real-world experience the duo will share tips on how to bring law and order to the Wild West of AI. The session is designed as a practical guide for anyone curious about diving into the world of AI, creation and marketing.

Jack Burton and Lucas Fowler met at Award School and have been creating together for over seven years. In 2022, they won the international creative competitionYoung Glory, and not long after, joined Thinkerbell, where they've spent the last four-and-a-bit years crafting ideas that blur the line between traditional and earned media.

The duo have been recognised at most international award shows, including Cannes, D&AD, The One Show, and Clio.

Jack was once on track to become an accountant, and Lucas a barista — but somehow they both ended up in advertising, and have been making cool stuff with other people’s money ever since.