Relevance in the AI Era: earning attention when the rules have changed

As AI continues to commoditise content, it cannot manufacture connection.

VaynerMedia's Denny Handlin reveals how to navigate the intersection of social-first storytelling and algorithmic discovery. 

By balancing the raw pulse of organic social with the unhackable energy of real-world experiences, learn how to build a brand that AI doesn't just process, but prioritises.

DENNY HANDLIN

Denny is Executive Creative Director at VaynerMedia Australia. Born in Sydney, Australia, Denny has a track record of driving business transformation through creativity.

He led Virgin Australia Airlines to overtake Qantas for the first time, helped Tourism Australia deliver its highest tourism income ever, built TikTok's creative innovation lab from the ground up, and led the TikTok marketing team across AU & NZ to deliver record business growth. 

With a career spanning TikTok, Meta, Dentsu, BBDO, and Ogilvy, Denny has won over 100 international awards for his innovation, strategy and storytelling. 

Outside of the job, Denny can be found watching Simpsons re-runs with his kids.