In this session, Anton talks about the craft of copywriting through the lens of his own career in advertising. Amongst his anecdotes, he discusses how to develop a unique tone of voice, disrupt a news feed and convince people to buy whatever it is you’re selling. He also talks about the rise of AI and the power real writing has in an increasingly automated world.
Anton Posa is a copy-based Creative Director with 20 years of experience in top-tier agencies in Australia and New Zealand. He has written campaigns for some of the region’s most iconic brands and has been awarded both locally and globally. Through his command of the English language and ability to tap into “unusual stuff”, Anton has a track record of getting brands talked about, no matter the medium.
STEP 1
Download Registration Form
STEP 2
Fill in Registration Form. DO NOT leave anything blank.
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STEP 3:
Email Registration Form to vanessa@gema-asia.org
We will be in touch within 2 business days upon receiving your email.
