From concept to edit – a celebration of the creative process of promos, led by the people who shape what we see.
Great promos don’t happen by accident — they’re crafted with care, from first idea to final frame. Nose to Tail is a creative’s creative session that breaks down the full journey – Concepting, scripting, shoot, post production/audio and graphics/grade. You’ll hear from industry heavyweights and young guns as we examine spots that demonstrate excellence in each stage.
Ed Holmes is an award-winning Creative Director with over 20 years shaping campaigns for Paramount, Network 10, ITV and Foxtel. He now leads Pixel Juice, an AI-driven content and workshop studio helping businesses sharpen their storytelling and scale their creative impact.
Beyond broadcast, Ed runs Bloody Interesting Tours, where Sydney’s history comes with humour and a pint. If it needs a story, he’ll find one — and make sure it sticks.
Karen Song has spent her career making TV look good. From motion design beginnings to leading one of the largest creative teams in Australian TV, she’s launched and rebranded channels, from sport to streaming services, overseen 10’s first major rebrand in 25 years, and driven creative for Paramount’s biggest tentpoles.
She believes in bold ideas, high-concept campaigns, and making design fun–even when the deadlines aren’t.
STEP 1
Download Registration Form
STEP 2
Fill in Registration Form. DO NOT leave anything blank.
ALL fields are required, including mode of payment.
STEP 3:
Email Registration Form to vanessa@gema-asia.org
We will be in touch within 2 business days upon receiving your email.
