THERE IS NO ALGORITHM FOR CREATIVITY. (BUT THERE ARE MANY TO SUPPORT IT.)

In his presentation, Andy poses the question: In a world of automation, is Creativity the last job left? His conclusion, backed by research, interviews, three decades at the bleeding edge of creativity and technology, and an unusual passion for math, information theory, and physics, delivers a diverse and wide-ranging discussion that is interesting, educational, entertaining and funny.
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According to the WEC 2025/2030 jobs report , “Creative Thinking” is #4 in its Top 10 ‘Core Skills’ for 2025 and is #4 in its ‘Fastest Growing Skills by 2030’.

According to Demis Hassabis, child chess prodigy, game developer, Nobel Laureate, founder of DeepMind, and now head of Google AI, “Creativity and invention are missing capabilities right now.”

According to David Lee, Emmy award-winning Chief Creative Officer, Squarespace: “Human craft is a new luxury.”

According to Simon Sinek, business leader: “As the price of machine creativity falls to zero, the price of human creativity is set to rise.”

According to Dr Roman Yampolsky, humour is a Turing Test (the means by which we judge whether a machine can pass as a human or not). If an AI ever cracks a joke funnier than the best human comedian, watch out

ANDY BLOOD

Andy is a fearless creator, serial innovator, Amazon US Top 100 author, triple Cannes Grand Prix winner and former World’s Most Highly Awarded Creative Director. While at Meta, he was Executive Producer of the award-winning documentary Losing Lena, which challenged gender bias in algorithms and technology, and which is now held in the Australian film archive. Losing Lena, the campaign, was a finalist in Fast Company’s World Changing Ideas (2021), and won the Webby for Diversity (2021).

He is an Industry Fellow at Media Design School and a sought-after speaker on the subject of Creativity in the era of AI. In 2025, he made not one, but two appearances at SXSW Sydney; the first, when he convened, hosted and led a panel titled: ‘There is no algorithm for Creativity’, and second, as a special guest speaker on a panel entitled ‘Creativity that can’t be coded: Standing out in an AI crowd’.